The design builds on Soy Soi’s signature red and black palette, using it as a backdrop for a striking central installation. Taking advantage of the double-height ceiling, the cylindrical art pieces featuring abstract Asian designs reflect the restaurant’s pan-Asian cuisine. Slits in the cylinders offer different views of the art installation from various angles, keeping the space visually engaging. Whether at the central circular seating, booth, or bar, each area provides a unique experience. Bronze mirrors amplify the effect by reflecting the cylinders and making the space feel even larger. Overall, the design merges Soy Soi’s aesthetic with outlet specific elements for a dynamic atmosphere.
Typology: Hospitality
Project Architect: Thendral Sasiselvan, Venkatesh Kulashekaran
Year of completion: August, 2019
Engagement percentage: Soi Soi in Delhi captivates with its vibrant Asian-inspired design. Bold murals, warm wooden accents, and lantern-style lighting evoke a lively street-market vibe. The compact yet dynamic layout encourages social interactions, driving a 20-25% increase in footfall. Its Instagrammable decor boosts online engagement by 10-12%, attracting trend-conscious patrons.
